When people think of Alberta, a few images probably come to mind: pumpjacks on the prairie. Cowboy hats. Mountains. Ranches.
But there’s a deeper story woven through this province — one that doesn’t always get told in tourism brochures or economics reports.
Alberta is Indigenous land. And Indigenous culture isn’t a relic of the past — it’s alive, it’s creative, and it’s entrepreneurial.
Rediscovering Alberta Through Indigenous Eyes
At Boy Chief Trading Post, we invite Calgarians and Albertans to see their home with fresh perspective. To understand that every river, valley, and prairie here holds stories that go back thousands of years.
And those stories are still being told — in beadwork, in clothing, in sculpture, in ceremonies.
Shop Local. Shop Indigenous.
Supporting Indigenous retail isn’t just ethical — it’s exciting. From contemporary fashion to home decor, Indigenous makers across Alberta are blending heritage with innovation. The result? Products that are one-of-a-kind and deeply meaningful.
You’ll find those products at Boy Chief. Whether you’re a Calgary local or visiting from another province, our shop offers a window into the richness of Indigenous Alberta.
Alberta’s Next Chapter Starts Here
We believe that honouring Indigenous culture is part of building a better Alberta — one that’s inclusive, honest, and proud. So next time you think of this province, think beyond oil rigs and rodeos. Think ribbon skirts. Think horsehair pottery. Think sweetgrass.
Because Alberta isn’t just a place. It’s a story — and we’re all part of how it gets told.