The Calgary Stampede is iconic — part rodeo, part festival, part fashion show. Every July, the city turns into a denim-drenched celebration of Western culture. But look closer, and you’ll see a story that runs deeper than fringe and belt buckles.
Indigenous peoples have lived, farmed, and traded on this land long before cowboy boots ever hit the pavement. And this year, Indigenous designers and makers are redefining what Western style looks like — on their own terms.
Where Culture and Couture Meet
At Boy Chief Trading Post, we see the Stampede as more than just a party. It’s a platform. An opportunity to show how Indigenous fashion isn’t a costume — it’s art. It’s identity. It’s a story passed down through generations.
From custom ribbon skirts to hand-beaded jewelry, modern Indigenous fashion blends tradition with trend. It turns heads and tells truths.
How to Shop Indigenous During Stampede
We’ll be popping up throughout Stampede week at select Calgary venues. Whether you’re looking for a show-stopping statement piece or a subtle nod to heritage, we’ve got you covered — literally.
Or better yet, bring your whole office crew and style your Stampede looks together. Group styling appointments available!
Ditch Fast Fashion. Dress with Meaning.
Stampede is about pride — in land, in tradition, in self-expression. When you wear Indigenous-made fashion during Stampede, you’re not just dressed up. You’re standing up. For culture. For craft. For community.
Let’s make this year’s western wear something worth talking about.